What We Do

TAHG aims to spark thoughts of self-love and kindness through fashion and creative initiatives. To do that, we think it’s important to bring an element of fun with empathy to the projects we partake in. Here are some cool projects we have been a part of:

Inner City Mission Charity, Illupeju, Nigeria

Change starts with you and me, that's why TAHG is partnered with Inner City Mission Charity so that with every item you purchase, less-privileged kids in Nigeria get access to education. 

 OLE Water Drive Campaign, Borno, Nigeria 

Around 130,000 children under the age of 5 die annually from preventable water-borne diseases with over 65% living in rural areas.

So, last year August, TAHG sponsored a football tournament that raised money to provide access to clean, safe water to the most vulnerable and affected communities in Borno State. It was a fun-filled event with players in TAHG branded jerseys, lots of food, music performances, and prizes for the tournament winners. The outcome and results were so successful that the team is currently in the process of building a 3rd borehole that will serve more than 15,000 people in a community.

Karma Voucha, Loughborough, United Kingdom.

In May 2016, TAHG started an initiative called, Karma Voucha, at Loughborough University to feed the homeless.


We partnered with restaurants who were willing to help feed the homeless too! and in exchange for some advertising at the University, restaurants would give one hot plate to the homeless and one free drink to karma voucha holders and any student in TAHG Apparel as a reward for helping the initiative. It was an amazing turnout of so many people who enjoyed coming out to spread positivity. Although the free drink as a reward did help. We all need a little motivation sometimes! ;)

Social Media - RAK February Challenge 

February is known as the ‘Month of Love’ so this year TAHG started a Random Act of Kindness social media challenge with the hashtag #TAHGsFebruaryChallenge with the aim to spread love and positivity every single day of the month of February. New day, New challenge, and people from all over the world would respond with videos and photos of the little bits of good they were up to every day. In the midst of all the chaos going on in the world, it’s good to know there's some good out there. At TAHG, we are beacons of light in every dark room.